PORTLAND, Ore., /PRNewswire/ -- Jive, a Social Business Software company, announced that Premier Farnell, a leading multi-channel distributor of electronic components, has selected Jive Social Business Software (SBS) platform to power element14 (, a first-of-its-kind site that unifies and supports the global electronic design engineering community.

The success of electronic design engineers is closely related to the ability to access up-to-date technology, product, design, industry and legislative information.

Before element14, there was no open, independent-minded online community in which engineers could come together to candidly address common technical challenges, review products and share information.

With support from Premier Farnell's supplier community and industry experts, element14 brings together all of the information electronic design engineers need to be successful — from design conception to production — in an unbiased community environment. Now, as an alternative to searching a variety of vendor websites, engineers can solicit design feedback and component suggestions from trusted peers on this engineering social networking platform.

When engineers are ready to make a purchase from a wide range of vendors, they can do this seamlessly via element14 as well.

Premier Farnell selected Jive SBS for the platform's breadth of functionality, ease of use and quick deployment.

Jive SBS is the industry's only suite of social business applications purpose-built for Global 2000 enterprises. Jive's solutions go beyond community software, allowing people both inside and outside of the enterprise to connect, communicate and collaborate like never before, reducing the cost, time and risk required to produce business results.