"In 2008, the GSMA Pay-Buy-Mobile initiative called for full NFC functionality, including the standardized SWP protocol, to be available from mid-2009, therefore we very much welcome the introduction of this fully standard compliant NFC product by NXP," said Nav Bains, Senior Director Mobile Money, GSM Association.
"Standardized SIM-based NFC chipsets provide a solid foundation for NFC adoption. They provide handset manufacturers, mobile operators, banks, transport operations and a host of other players, with a platform for their NFC developments," said Jonathan Collins, principal analyst, Short Range Wireless, ABI Research.
"NXP co-invented NFC with the aim of putting the mobile phone at the center of the consumer's world, and the launch of this latest NFC chip brings that aim even closer," said Chris Feige, general manager, Near Field Communication, NXP Semiconductors. "Through extensive dialog with all players in the NFC mobile ecosystem, we've created a solution which will help mobile operators, banks, retailers and services providers to offer new services enabling them to diversify their business and adding real value to the end user."
To meet the needs of the differing handset manufacturers, the PN544 has been designed to support the three main architectures which are used to secure NFC transactions, including the Secure Element within the Universal Integrated Circuit Card (UICC), within the SD card and within the mobile handset (embedded Secure Element: PN544 plus Smart MX security chip in a pin to pin compliant solution).
Other key benefits of the PN544 include:
Small footprint for size optimization
Optimized for low power consumption
Working in Battery off and Battery Low modes
MIFARE 1K/4K Reader/writer functionality enabled in host baseband
Optionally available with an modular, generic and platform independent software stack
Optimized antenna designs for best-in-class RF performance
Shorter integration time due to qualified design-in support from NXP.
NXP's PN544 is currently being sampled by a number of major handset manufacturers. Mass availability of the product is targeted during Q3 of 2009 at the same time first commercially NFC-enabled handsets are expected to be launched.
Content Item Type:
Product Release 
NXP has unveiled a truly industry-standard Near Field Communication (NFC) controller, delivering a fully compliant platform for handset manufacturers and operators to introduce next-generation NFC devices and services. The new NXP PN544 chip is based on the latest NFC specifications by the European Telecommunications Standard Institute (ETSI)....
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