There's no standard keypad or even a display, though you can customize it visually by picking from a range of colors and styles. The company sees the device being used as a low-cost alternative to current mobile phones, or even as an emergency backup for those times your iPhone's battery goes dead. The handset itself will cost you £55 (about US $87) and is currently only available to those with an address in the UK. You can design your own at the source link below.