gotradelive, the world’s first free commercial trading and social commerce site, announced a partnership with the Monterey Bay International Trade Association (MBITA) and the website to help educate California businesses about the use of social commerce to improve the efficiency and speed of international trade.

Social commerce combines social networking and ecommerce to make it easier for businesses to connect with customers, suppliers and partners, and to promote, sell and source products anywhere in the world. As the Internet’s only free site for social commerce, gotradelive is dedicated to helping businesses get ahead by creating and operating their own private commerce networks, utilizing easy-to-use tools and features like real-time networking and communications, online promotions, forward and reverse bidding, and currency translation.

“Social commerce can break down significant barriers to doing business internationally,” said Tony Livoti, President of MBITA. “We think this is an exciting new approach to conducting global trade that many small and medium-sized businesses in California should consider as part of their global marketing, sales and sourcing strategies. We’re pleased to partner with gotradelive in this effort, especially because they offer a free solution to many of the problems these companies face in selling and sourcing both globally and domestically.”

gotradelive is at the confluence of social business networking, collaborative commerce, and real-time bidding and buying. Focused on the vast, underserved small to mid-sized business market worldwide, gotradelive delivers the only fully integrated commercial trading and customer engagement platform in the market today. gotradelive allows businesses to access new market opportunities by making it easier to develop, serve and interact with large customer networks. Most importantly, they can sell, source and promote products confidentially and without onerous fees and commissions. This is in contrast to traditional ecommerce platforms, auctioning sites and enterprise solution providers, where the cost of trade automation is prohibitive for most SMBs.

As part of the partnership, MBITA and TradePort will work with gotradelive to provide information and tutorials on how social commerce can be easily adopted and utilized by California businesses as a new and effective channel for conducting business overseas.

“We’re very pleased to be working with and MBITA,” said Robert Doughty, CEO and co-founder of gotradelive. “Their mutual charter of helping California businesses thrive in international trade most definitely matches our own goals. We believe that better, more efficient and active trading networks will help companies around the world succeed and grow.”

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Posted by Janine E. Mooney, Editor

March 29, 2012