Empirix announced the availability of powerful new data correlation and analytics capabilities delivered through Empirix xCentrix that, for the first time in the industry, gives organizations a complete, unified view of network performance across all technologies. By correlating data from Empirix testing and monitoring solutions with third-party network monitoring systems and external sources, Empirix xCentrix provides a full analysis of how customers experience voice, video and data applications from end-to-end. The result is a solution that empowers service providers and enterprises to understand their business as a whole, make smarter decisions and effectively master the complexities inherent in ensuring a high-quality customer experience.

“Mobile traffic will grow at a compound annual growth rate of 48 percent from 2010 to 2015. Mobile data services generate significantly higher average revenue per user rates for mobile operators, which will force them to invest in order to attract (and retain) more profitable subscribers,” said Patrick Kelly, research director, Analysys Mason. “Empirix is providing solutions that provide real time data network analytics to improve customer loyalty.”

Today’s network testing and monitoring solutions produce vast amounts of data and the analysis can be a highly manual, time-intensive and frequently inefficient process. Empirix xCentrix changes the game by automating information analysis and delivering the critical final piece of Empirix’s three-pronged “preempt, perform and predict” methodology to assure high-quality network performance. “Preempt” speaks to the company’s legacy of delivering testing solutions that validate performance before networks or applications go live. “Perform” embodies Empirix’s monitoring solutions for ongoing assurance of a great customer experience. Now, Empirix xCentrix provides the capabilities needed to efficiently and effectively translate raw data into actionable insights that help organizations accurately “predict” ways to delight customers and drive new levels of profitability.

“At Empirix, we are driven by the notion that mastering the complexities of fluid communications environments is the key to enhancing customer experience and driving new opportunities to profit,” said Tim Moynihan, vice president of marketing, Empirix. “Organizations that take advantage of network analytics will be armed with one of the critical tools needed to separate themselves from the crowd. Empirix xCentrix delivers the final piece of the puzzle, enabling organizations to derive real value from testing and monitoring data and gain greater insight into their business as a whole.”

In support of the “3Ps” methodology and the company’s focus on delivering customer experience, network management and service assurance solutions, Empirix today re-launched its corporate brand. The company’s core values of efficiency, invention, collaboration and grit are reflected in Empirix’s new logo, website and “mastering complexity” motto. Check out the “New Empirix” at

More information on Empirix xCentrix and how to master the array of network complexities is available at

Posted by Janine E. Mooney, Editor

December 5, 2011