Environmental responsibility is a significant concern for both consumers and corporations, and it is becoming increasingly important to the business-to-business companies that power the consumer electronics industry as well. Texas Advanced Optoelectronic Solutions®, Inc. (TAOS), an innovative optoelectronic sensor company, has been selected by a sustainable solutions television show to showcase its green efforts and success with improving product performance while simultaneously reducing energy consumption. TAOS, Inc. will be featured in the “Energy Solutions” series of “Going Green” with Ward Burton ( airing nationally and regionally throughout March and April.

“The going green movement has helped create worldwide acknowledgement that protecting our environment is everyone’s responsibility. With our innovations in display management, ambient light-sensing has emerged as a key technology for improving energy efficiency in flat panel displays as the use of displays becomes increasingly pervasive in every aspect of our lives,” said Jerry Koontz, director of marketing at TAOS. “In addition to consumer electronics, TAOS’ broad portfolio of light sensor products support the green movement in such market segments as industrial, automotive, medical and white goods.

The demand and production of flat panel displays found in high-tech electronic products is rapidly growing because they have an impact on the end-user experience through mobile phones, tablets and TVs. Flat panel displays have the highest power consumption within the total system; therefore there is an increased focus on utilizing power-saving technologies and eco-friendly components in their design and manufacture.

TAOS’ ambient light sensing technology is used by global customers in their pursuit for reduction in energy consumption in consumer products like Sony VAIO® laptops and VIZIO HDTVs. The digital ambient light sensors used in these products automatically adjust the display brightness based on the lighting conditions, reducing the overall system power consumption by as much as 30 percent.

“At Sony Electronics, green has always been a huge priority across all of our operations,” said Robert Benavent, Corporate and Environmental Group, Sony Electronics. “In our product groups specifically, we’re continuing to develop our intelligent features such as the digital ambient light sensing technology pioneered by TAOS in such products as Sony’s VAIO laptops and the dash™ Personal Internet Viewer.”

“In our quest for further reductions in power consumption, we are using ambient light sensors in both LED and traditional CCFL backlit LCD model HDTVs,” said Ken Lowe, VP and co-founder of VIZIO, Inc. “This great technology from TAOS, Inc. maintains superior picture quality while intelligently maintaining the TV’s backlight so it is not overdriven when it’s not necessary for the highest performance.”

TAOS is able to deliver state-of-the-art light-sensing solutions that minimize the system power consumption by controlling the display brightness to suit ambient light conditions and therefore increasing energy conservation.