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NEW YORK, /PRNewswire/ -- Vu1 Corporation, a developer and manufacturer of mercury-free, energy-efficient general illumination lighting technology, today announced that it has completed electronics miniaturization in the second generation of its Electron Stimulated Luminescence™ (ESL) R30 light bulb and will begin shipping the new bulbs to all customers with outstanding orders from March 23, 2011.

  The bulb, which is based on Vu1's unique ESL lighting technology platform, uses accelerated electrons to stimulate phosphor and create light, making the surface of the bulb glow and providing natural light quality for up to 10,000 hours. The new bulb will measure 5.37" in length, compared to the initial 5.75" of the first generation bulb, and will fit in all US recessed can lighting fixtures. The bulbs are fully dimmable, energy-efficient, non-toxic and provide a light quality virtually indistinguishable from traditional incandescent light bulbs.

  "We are pleased that our development process has allowed us to provide our customers with the next generation of Vu1's R30 light bulb," commented Philip Styles, President and Chief Executive Officer. "In the coming weeks we plan to fulfill all of the pre-orders for our initial R30 bulb with our next generation bulb. In the meantime, given the strong consumer interest in Vu1's unique ESL lighting technology platform, the Company plans to ship to all existing on-line customers one complimentary first generation bulb within the next few days, allowing customers to experience Vu1's ESL while their order is being fulfilled."

"I am currently in The Czech Republic meeting with our development and manufacturing team, and I am very pleased with the pace of the team's progress," commented William B. Smith, Chairman. "The proceeds Vu1 recently received from its private placement have supported rapid transition to full automation of the production process, ensuring Vu1's ESL bulbs can be produced more efficiently and quickly and lowering costs."

  The Company's next generation R30 light bulb will sell at the MSRP of $19.95 (excluding tax, shipping and handling), approximately half the price of LEDs at the lowest end of the LED pricing range, and the site will accept a minimum order quantity of eight bulbs.

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