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BRISTOL, Pa. -- (BUSINESS WIRE)--On January 1, 2011, new energy deregulation laws took effect in Pennsylvania, with reform in some other states following close behind. Initially, many analysts expected the new laws to raise electric bills for businesses across the state.

"With the new laws, companies now have the ability to buy and sell power from the grid," explained Matt Dugan, president of DVLA. "Using Power Shaper, a business can take advantage of that ability to buy power when it's cheaper, then sell it back when it's more expensive."

"It's simple, Dugan says: electricity doesn't have a constant price. When people use a lot of it, it costs more. When it's not in demand, it costs less. Power Shaper automatically monitors this constant ebb and flow of electricity throughout the day to "shape" a company's power usage so that it's greater during the off-peak times.

"Our technology effectively gives businesses on-peak electricity at off-peak prices," Dugan said. "They won't notice any difference in their operations, but behind the scenes, they're actually using less electricity at the heaviest times of the day."

With Power Shaper in place, Dugan predicts that businesses can expect minimal impact from the deregulation laws. In some cases, he says, they may actually profit from the changes.

"As more and more companies see their bills go up under the new laws, we're expecting a big demand for Power Shaper," Dugan said. "After all, if you don't have to pay more for electricity, why would you?" Those interested in the technology can learn more about it by visiting DVLA's website at: www.dvla.com.

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