Five exciting new emerging technology businesses walked away with awards at the finals of Discovering Start-Ups 2010, run by Cambridge Wireless and supported by the East of England Development Agency (EEDA). The five winners were selected from 25 budding entrepreneurs who pitched their innovative wireless technologies and business plans to the likes of Google, Microsoft and Orange, along with some of the world’s leading angel and VC investors.

The five winners are:

Augmentra, Cambridge Temperature Concepts,, OXEMS (Oxford Electromagnetic Solutions) and PneumaCare.

The winners all impressed a prestigious judging panel including Tim Regan from Microsoft; Frederic Rombaut, Head of Qualcomm Ventures Europe; David Leftley from Vodafone Group R&D; Jean-Louis Fuccellaro, Managing Director, Orange Labs UK and Clive Grinyer, Director Customer Experience, CISCO.

And from the investor community, the judges included Jamie Urquhart of Pond Venture Partners and co-founder of ARM; Glenn Collinson, co-founder of CSR, Bruno Dizengremel of Innovacom, the VC arm of Orange; and Chris Winters, New Venture Partners.

“The quality of entrants was very high and choosing five winners from the 25 pitches proved very difficult,” said Leo Poll, business development manager at Philips Research and one of the competition adjudicators. “It is good to see that innovation is still thriving in the East of England and we are confident that the Discovering Start-Up winners and many of the other finalists will go on to be key players in the rapidly growing wireless industry.”

Each of the winners walked away with a coveted Discovering Start-Ups Award along with £2,000 in prize money, as well as having the unparalleled opportunity to present to such an influential panel of industry experts and investors.

“The line up of judges reads like a Who’s Who in the wireless angle, VC and corporate investment community, bringing together years of industry experience and success in spotting and backing winning technologies and businesses,” said Soraya Jones, CEO of Cambridge Wireless. “The support from the start-ups and judges reflects the strong track record of pioneering UK wireless innovation and the chance for all the finalists to pitch to such a distinguished and powerful audience was simply unique.”

The pitches took place at Newnham College, Cambridge followed by the presentation of the awards at the Cambridge Wireless Founders Dinner in the evening where the guest speaker was Laurence John, CEO of Amadeus Capital.

“Discovering Start-Ups has been a great success and were delighted to support the initiative to encourage, inspire and recognize the next generation of technology entrepreneurs who will play a vital role in helping to drive the economy out of recession,” said Dr Paul May, executive director of EEDA. “We are already looking ahead to Discovering Start-ups 2011.”

About the winners:


ViewRanger is a unique mapping, navigation, tracking and information tool for smartphones that enhances any outdoors adventure by providing real time mapped location and information to enrich the experience. It was developed to maximise the opportunities offered by the convergence of mobile phone, imaging and GPS technologies. Existing location-based applications have focused on urban and street navigation, but ViewRanger is specifically created to match the needs of the active outdoor enthusiast. It transforms the smartphone into a fully featured trail navigation system. The detailed topographic maps from National Mapping and Geoscience Agencies are available for 14 countries.

For more information visit:

Cambridge Temperature Concepts

DuoFertility is a non-invasive, easy-to-use female fertility monitor. It is the most natural, convenient, and precise way of maximizing the chances of getting pregnant. In a study of 98 patients who qualified for IVF treatment for unexplained infertility, DuoFertility was shown to be equally effective as IVF in achieving pregnancy. DuoFertility consists of a wireless patch that measures your physiology 20,000 times a day, a handheld reader that downloads, calculates and presents results, and a PC software + web service application to return all this data to base for expert analysis, yielding Harley Street quality of care in your home.

For more information visit:

With over 15 applications on the Apple App Store and 2.5 million customers in 90 countries in just one year, Magicsolver has proved the potential of its business model. Surprising and engaging mobile phone users with addictive applications it solves the major problem developers and brands have on the App Store - visibility. MagicSolver are B2C products with B2B monetization.

For more information visit:

OXEMS (Oxford Electromagnetic Solutions)

Utilities cannot locate and identify modern buried assets in a fast, efficient and accurate way that seamlessly links to existing work practices and systems. The OXEMS Solution delivers all this. It has three parts: buried RF Tagging Units, an OXEMS Detector and an Integrated Identification System. Tagging Units identify utility type, asset diameter, fittings and provide barcode access to remote asset databases. Automated recording adds depth, GPS location, time/date, user and detector ID to create a totally unique identifier. The total solution incorporates RF, GPS and GPRS technologies to deliver a completely new approach to this old problem.

For more information visit:


Pneumacare provides clinicians with non-contact, intelligent monitoring of vital signs for clinical management, intensive care and home care applications. PneumaCare's PneumaScan technology observes chest wall movements and calculates volume changes over time based on Structured Light Plethysmography (SLP) technology. SLP works by projecting a grid pattern onto a patient’s chest area, while in standing, seated or supine position.

Two cameras record the changes in the projected pattern on the patient’s chest from different perspectives. The result is a moving 3D model of the chest. The 3D model’s movements are quantified, yielding airflows and respiration rates that are presented in formats familiar to the clinician and which conform to regulatory standards.

For more information visit:

Cambridge Wireless is a leading industry forum and vibrant community with a rapidly expanding network of companies actively involved in the development and application of wireless technologies. In addition to high level networking dinners, educational events and business development activities, Cambridge Wireless runs an annual Future of Wireless International Conference along with the Discovering Start-Ups initiative to support emerging, innovative wireless companies.