MOUNTAIN VIEW, Calif., /PRNewswire/ -- Eye-Fi Inc. today announced that the Connect X2 will be available for purchase among Target's 1,740 stores in 49 states nationwide and at

Eye-Fi makes backing up and sharing photos and videos easy with its built-in Wi-Fi and host of services, and can now be picked up along with other essential supplies during back-to-school shopping.

"Target's commitment to providing a fun and convenient shopping experience with unique and highly differentiated products at affordable prices makes it a necessary stop on many family's back-to-school shopping trips. Having Eye-Fi available there gives families the ability to more easily share photos and videos with friends and family," said Jef Holove, CEO of Eye-Fi. "Capturing that first day of school is always memorable, kindergarten through college, and the Connect X2 makes backing up and sharing photos so effortless, busy families will be able to send pictures soon after taking them."

The Connect X2 works like a regular SDHC memory card and is compatible with everyday compact cameras. Users will automatically be able to upload photos and videos to their computer and favorite websites - choose from 25 partner sites, including Flickr, Facebook, Picasa and more. With 4GB memory, users can store up to 2,000 photos or 90mn of video with top-notch Class 6 read & write speeds.

With additional Connect X2 core features, Target shoppers can now get:

•Wireless upload - Built-in 802.11n speed uploads JPEG photos and videos fast through a home Wi-Fi network

•Endless memory - Running out of space and missing a picture is a fear of the past with the only card that frees up space after pictures are safely delivered

•Automatic back-up - JPEG photos and videos upload directly to chosen folders on the computer, or even directly into iPhoto for Macs

•Organization - Photos and videos automatically land in date-based folders, so memories are organized effortlessly

•Pick of pictures - Users select which photos and videos are uploaded, and where they're shared

•Quick and sweet - Set up takes just minutes

The Connect X2 is available for purchase for $49.99 at select Target stores.