CHICAGO, /PRNewswire/ -- The Third Annual Design for Mobile Conference ( is being held September 20 - 24, 2010 at the Hotel Orrington in Evanston, Illinois. The Design for Mobile (D4M) conference is the first and only event in North American focusing on the mobile user experience.

The conference will focus on strategy and tactics for developing and deploying new mobile applications. Designers, developers, researchers or managers will want to attend to explore mobile trends and learn how to leverage them for their business.

Design for Mobile topics encompass the range of mobile devices, from smartphones (like iPhone and Android), and GPS devices and portable games, to tablets (like iPad).

Design for Mobile will have speakers from Microsoft, Little Springs Design, Razorfish, The Smithsonian Institution, Motorola, Symbian Foundation, Google, and many others charting the course of next generation mobile devices, development, and applications.

According to sources such as Aberdeen Research (, good mobile user experience has been found to offer significant benefits to users, and to the companies that employ it. Good mobile design will:

•Double the positive perception of your brand

•Improve productivity by 75%

•Proactively identify faults 82% of the time

•Reduce user complaints by 30%.

Design for Mobile is a multi-faceted conference aimed at engaging the mobile community in a shared discussion about the future of mobile and "the mobile now." D4M is a conference focused on strategy and tactics for product design, interaction and interface design, user research, and usability testing. The event includes both preliminary and advanced workshops that flank three full days of speakers, panels, and interactive sessions designed to offer value to all individuals in the mobile industry.