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When we think of home automation hubs or virtual assistants, Amazon’s Alexa is almost always one of the first to pop up in our minds. Since first coming out, Alexa’s competitive counterpart Google Assistant has flourished and is a highly renowned AI product. A little more than a year ago, the Alexa home automation hub was indisputably considered the number one virtual assistant on the market. Google Assistant has since put a dent in Amazon’s stranglehold over the industry, thuc hearing up the competition in the virtual assistant market.

Alphabet, the parent company of Google, had tremendous second quarter revenues, which they said were primarily due to the incredible growth and spike in popularity of the Google Assistant. Alphabet believes the ceiling is high for their home automation device and claimed at a recent earnings conference that Google Assistant is presently available on over 100 million devices. While these are certainly formidable numbers, a large portion of devices that Google Assistant is available for are most likely Androir smartphones, which the home automation hub became available for back in February.

At this same earnings conference, consumer research pointed out that people seemed to be veering away from conventional equipment or sources of inputs like keyboards, mice, and keypads in recent years. Instead, many consumers are opting for more innovative gadgets and devices with accessories like voice control, and even smartphone cameras to find answers to their questions.

Google Assistant still has a long way to go. Analysts have speculated around 35.6 million Americans use voice-controlled automation hubs like the Amazon Echo or Google Home. This particular market is still dominated by Amazon, with Google Home accounting for just 23.8 percent of smart speaker usage among consumers.

Aside from smartphones and speakers, Google is presently trying to establish themselves on other smart appliances that are being designed by several different companies. According to reports, Google Assistant will soon be available on a number of additional new devices as a result of the Assistant SDK released back in April.

Google CEO Sundar Pichai revealed that around 70 different developers have already experimented with Google Assistant control home automation through their hubs or smartphones. Fans and attendees at the earnings conference were also assured that Google would make sizable investments in the future towards bringing in more partners to further broaden the usability of Google Assistant.

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