Between traffic jams, bad weather conditions, and unexpected accidents, road travel can be stressful. To help make it safer and more cost efficient, the Obama administration announced a strategy, back in February 2014 that would help push forward Vehicle-to-Vehicle (V2V) communication technologies in upcoming automobile designs. 

With the implementation of V2V technologies, cars would have the ability to exchange information with one another regarding speed, location, direction of travel, braking, loss of stability, and more. They will also be able to provide drivers with information on weather and road conditions, road construction zones, and accident sites.

As a Wisconsin resident, I appreciate the technological efforts towards safer road travel. I’ve had a few incidents with black ice, and I’m very thankful my bumper got the brunt of the impact. If I had the option to install detection sensors for such road conditions, I wouldn’t mind making the investment. Who wouldn’t appreciate a heads up when approaching a distracted teenage-driver, or someone driving under the influence?

According to Frost & Sullivan, “Daimler and Volvo are anticipated to lead the implementation of V2V communication systems among vehicles [OEMs] across Europe,” and predict that more than 40 percent of automobiles will use V2V communication technologies by 2030. This is an exciting time for both the automotive industry and wireless community, and WDD wants to be at the forefront of the breaking news.

On Tuesday, June 3rd, I will be hosting a live panel discussion at the 2014 International Microwave Symposium (IMS) in Tampa Bay, FL. Driverless and Talking Cars: New Technology Transforms the Way We Travel will focus on the wireless technologies and components needed to make car-to-car communication possible. It will also concentrate on the infrastructure, possible design challenges, and market penetration.

Panelists from various companies will answer questions on safety concerns, security issues, test and measurement, power, connectivity, standards and protocols, as well as solutions for existing cars that do not have this type of technology already incorporated into their design.

We hope to see you all there, and if you’re interested in joining the conversation or have any questions about the topic, contact We will also be tweeting at the show from @wirelessdesign and @MZiembaWDD.

See you in Tampa!