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HotSeat Episode 7: Developing Mobile Applications

Wed, 08/14/2013 - 4:05pm
Alex Shanahan, Multimedia Production Specialist, WDD

WDD's video series, the HotSeat, features design engineers and professionals who are interviewed on exclusive products, trends, and important issues that are occurring within the wireless community.

This week we are speaking with Rachel Obstler, the Senior Director of Product Marketing at Keynote Systems.

Rachel has over 15 years in the mobile industry, with experience working for companies ranging in size from startups to multinational corporations. She was recently the vice president for product management at DeviceAnywhere, before it was acquired by Keynote.

Rachel has also managed the wireless data quality products at Telephia, which is now part of Nielsen, and she also has experience managing the products of various wireless technology companies, including Metawave Communication and Enuvis.

Rachel began her mobile career at Lucent Technologies, where she managed and launched a billion dollar product line of CDMA Base Stations. She holds a Bachelor’s degree in Management Science from MIT, and a Master of Business Administration from Stanford University.

In this episode of the HotSeat, Rachel will discuss the importance focusing on mobile quality and best practices to ensure ROI when developing mobile for enterprise and consumer applications.

For more information visit www.keynote.com.

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