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Building a Movement

Tue, 06/11/2013 - 4:32pm
PTTWO

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Esther Lee, SVP Brand Marketing & Advertising for AT&T, talks about how the dangers of texting and driving fell on deaf ears when AT&T first started its campaign to change people's behaviors. Two years in, they've made significant headway in changing this deadly habit and learned some valuable lessons about how to start a movement along the way.

For more information visit http://pttow.com.

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