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Entertainment- and Connectivity-Related Technologies Bring Consumers into the Dealerships

Thu, 06/04/2009 - 6:09am
WESTLAKE VILLAGE, Calif., /PRNewswire/ -- Among consumers who plan to purchase a vehicle in the near future, select entertainment- and connectivity-related features are among the most desired technologies for their consideration, according to the J.D. Power and Associates 2009 U.S. Automotive Emerging Technologies Study(SM) released this week.

The study is designed to measure consumer familiarity, interest and purchase intent for emerging automotive technologies, both before and after an estimated market price is revealed.

The study finds that among consumers who plan to purchase a new vehicle within the next six months, interest levels are high for select entertainment- and connectivity-related features. For example, premium surround sound garners the highest interest rate among these near-term vehicle intenders (72%), while just 61 percent of consumers who plan on purchasing a new vehicle in two years or more indicate interest in this feature.

"Consumers nearing the final phase of the vehicle purchase process are often more well-versed on vehicle options and features than those in the early stages of shopping and likely have recently researched available vehicle specifications," said Mike Marshall, director of automotive emerging technologies at J.D. Power and Associates.

"The increased familiarity of the possible benefits and conveniences of these technologies may lead to an increase in interest."

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