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Static Printed Advertising Turned into Lively Animated Displays

Fri, 04/11/2008 - 6:50am
Digital View's ActivPrint™ is a new technology that turns static advertising into eye-catching animated displays. ActivPrint uses programmable e-paper technology and animation combined with the latest design techniques to bring advertising materials to life — in any shape, and with up to ten animation steps — creating a high-resolution, flexible and cost-effective advertising display. It can be used on shelves or integrated into any type of advertising solution.

ActivPrint animations are simple, eye catching and effective. These displays can be positioned anywhere around an environment to truly captivate an audience, build brand awareness and raise sales. "If a client is not quite ready for video, and print just isn't good enough, now there's ActivPrint," said Dusty Perryman, Director of Sales, Media Products. "It can handle standard or custom shapes, operates up to a year on two AA batteries, consumes hardly any power, and turns static advertising into a high-resolution animated display that really enhances your message."

ActivPrint uses black (negatively charged) and white (positively charged) pigment microcapsules. When an electric current runs through it, positive or negative current can be used to control which different color microcapsules are brought to the surface. This has the effect of "turning on" positively charged white microcapsules and making the image visible or, by turning on the black, negatively charged microcapsules, making the image invisible (in effect, "hiding" it).

Digital View's design team can create customer designs from scratch and, after initial consultation, produce eye-catching solutions that use the technology to its best effect. Where existing design concepts are to be used, the Digital View team will verify the design and, if necessary, suggest any alterations for submission that are necessary to make it compatible with ActivPrint technology.

Cost is calculated using a number of factors — design work, size of display, etc. For more information, please visit www.ActivPrint.tv.

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