TI Gets into the HDTV Act
Wed, 09/26/2007 - 11:32am
Texas Instruments announces a $100 million campaign supporting DLP technology and DLP-based micro display HDTVs. The campaign would be anchored by three major sports sponsorships and kicks off the peak fall 2007 HDTV buying season. As part of the campaign, DLP Products will sponsor ABC and ESPN's Monday Night NFL and College football programming, as well as those stations featuring Nextel Cup NASCAR programming. The company noted that DLP technology has inherent advantages over other HDTV technologies and expects that the new campaign would help educate the consumer on those advantages.