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Data Mining Components

Tue, 03/26/2002 - 6:13am
Telecommunications firms seeking to minimize churn and gain new insights from massive databases of customer and related information can now accelerate their development of customized data mining applications by using NAG Data Mining Components as building blocks. The rigorously tested NAG Data Mining Components from the Numerical Algorithms Group are expected to free business analysts, data specialists, and developers from needing to re-invent basic data mining routines, enabling the development of specialized data mining applications more quickly and at lower cost. Such exhaustive exploration of customer and consumer behavior is expected to give marketers of telecommunications services competitive advantages in designing sales initiatives, improving customer service, and preferred customer programs, among others.

The easy-to-integrate NAG Data Mining Components are statistical and artificial intelligence software components specifically developed for the rigors of mining massive datasets. Robust, reliable and accurate algorithms are included in the Data Mining Components for each stage of the modeling process -data preparation (case wise deletion and dummy variables generation), data transformation (principle component analysis and data scaling), and model building (decision tree analysis; K-means and hierarchical clustering; multi-layer perceptron neural networks; logistic regression; general multiple regression). Application developers can use these components in their own application designs using standard development tools.

The NAG Data Mining Components are geared to help developers select the most appropriate modeling methods quickly and easily. Some of the algorithms can be called in a "novice" mode to get results faster or in "expert" mode to provide precise control of the algorithm. Less experienced users can also get the benefit of detailed advice via hyperlinked documentation guiding them to data mining solutions most applicable to their data.

The NAG Data Mining Components are designed to be incorporated into the user's application rather than requiring the user to learn a new interface to gain access to additional techniques. Closely integrating NAG Data Mining Components allows application developers to get exactly what the users need rather than accept the available results provided by other commercially available data mining tools.

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