Blesh Enables Hands-free Payments with FastPay
California – Blesh has announced the launch of their Micro Location Services platform with iBeacons. Blesh started implementing iBeacons and delivering proximity notifications for its Member Companies by the end of 2013. So far, Blesh Member Companies piloted more than 2000 iBeacons with Mobile campaigns, discounts, navigation, and payments.
Blesh started installations for its recently launched partnership with Denizbank that enables hands-free payments with fastPay mobile wallet application. The technology is developed on Bluetooth Smart and compatible with Apple iBeacon standards. In this application customers will be able to pay their bills even without getting phones from their pockets. It is a major experience shift for consumers from actively making the payment transaction in 5 steps to reactively getting a payment notification without pressing any button at all. For the store owners, the experience is much more valuable, since they can trace their customers when they enter the store and offer customized discounts.
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