There's been some confusion around the rumors indicating that Apple is considering a cheaper version of the iPhone. As of today, no one really knows what's going on. So much so that even Reuters misfired, pulling a story based on comments made by Apple marketing chief Phil Schiller to a Chinese daily that appeared to debunk the rumors.

As it turns out, Schiller didn't really mean it. Or, at least, he was misquoted.

On Thursday, the Shanghai Evening News ran a story with the headline: "Apple will not push a cheaper smartphone for the sake of market share." The piece then quoted Schiller saying Apple would not launch a cheap iPhone just for the sake of expanding its market share