Tim Cook Dances Around the Apple TV Question - Again
Apple CEO Tim Cook had a bit of deja vu today when an analyst asked him to expound on Apple's future contributions to the TV industry.
"There's a lot we can contribute in this space so we can continue to pull the string and see where it leads us," he said during Apple's first quarter earnings call today, after remarking on the growth of sales for the Apple TV device.
The company sold more than 2 million Apple TV devices last quarter, according to Cook. This is up from 1.4 million devices from the same period last year.
Cook's answer sounds a lot like his response to a similar question from the same analyst, Piper Jaffray's Gene Munster, during last year's call.
Instead of answering the question, which relates to speculation over the possibility of an Apple-built TV, Cook pointed to the success of the Apple TV device. He said the device is favored by a "small niche" of people, a group that has grown. That's sort of different from "hobby," right?