Fashion Forward: How Tech Is Revamping the Runway
Coco Rocha has come a long way since she was spotted by a modeling scout at an Irish dancing competition. Since then, she's become a fixture on the fashion scene -- appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel and Balenciaga.
More recently, though, she's become a fixture on the social media scene, positioning herself as one of the most digitally-savvy models of her generation. Hers was one of the first fashion insider blogs in 2008, and Rocha was an early adopter of Twitter, Pose and Instagram. Across all social platforms, Rocha has more than 7 million followers on Tumblr, Twitter, Facebook, Google+, Tencent Weibo, Sina Weibo and others, earning her street cred as an socially savvy supermodel and role model for anyone looking to learn a thing or two about branding (she runs her accounts herself, and the New York Times recently noted her prowess). Her social savvy explains why Rocha will soon be a coach on Oxygen's upcoming show, The Face, where she'll teach aspiring models how to represent a brand and build one's own.
Her social media deftness and high-fashion expertise are also why we thought it appropriate for Coco Rocha to curate the fashion category of Mashable's Innovation Index. Take a look at her picks below and then cast your vote in Fashion and the 14 other categories.
1. iPad Mini
"I use my iPad all the time and really had no complaints about it, so I didn't really see the point in getting an iPad Mini as well. As always with Apple products, seeing and feeling the device in person changed my entire perception. The Mini is shockingly light and easy to manage. Unlike the iPad, I can easily hold it single handed and also slip it into most of my medium-sized purses. On a few photo shoots I've done lately, everyone on set had their own iPad and could proof the pictures we were taking, for themselves, in real time. At fashion shows, iPads completely line the front row. The iPad Mini is a thing of beauty and I expect it to be the fashion accessory of the coming fashion week in February. As an avid consumer of digital media, I can tell that this will be my on-the-go device of choice for 2013."
2. DVF + Google Glass
"This September, tech and fashion came together in a very interesting way when Google co-founder Sergey Brin brought his Google Glasses to the Diane Von Furstenberg Spring/Summer 2013 show. I enviously watched as models walked the runway wearing the augmented reality glasses which also allowed the girls to film video from their perspective. The subsequent video gave everyone the models perspective walking the catwalk (a first as far as I can remember) and showed us a little more of the technology behind the glasses. It may be a while until the rest of us get our hands on Google Glasses, but when we do I'm hoping for more designer collaborations. How about Google Glass X RayBan? Or Google Glass X Tom Ford for starters?"
3. The Fancy
"Pinterest is great, but finding 'cool stuff' sometimes feels like spending a day rummaging garage sales -- you've got to weed through the endless pictures of cupcakes, inspirational quotes and stacks of old leather bound books to find that thing you like. The Fancy shows you what your looking for, before you even know you're looking for it. The creme rises to the top, and you are treated to an endless stream of lust-worthy products, all of which can be purchased either on the Fancy or a third-party site. It's the first social media platformI know of that is, off the bat, looking to drive commerce. "
"Why do we need an Instagram for fashion?" I said last year. Well it turns out, we do. One year later -- to my surprise -- my Pose followers nearly double my Instagram followers (448k on Pose compared to 249k on Instagram). The rise of street-style photography showed us there's a huge audience of people interested in what others are wearing. Pose allows each user to show the world their personal style and tag each piece of clothing with correct brand names. Using Reward-Style integration, users can click through to actually buy everything they see. The idea is a good business model for young fashionistas, and a new legitimate way to monetize on social media."
"As far as social media goes, I don't think any one platform has been as well received or well suited to the fashion industry as Instagram. Fashion is a visual world and people find inspiration all around them each and every day. In a way, I think Instagram is actually helping encourage people to think more creatively. In the beginning my fear was that Instagram would eventually end up over run with pictures of the mundane, but in fact people have learned to edit themselves. Over time, the quality of the pictures posted to Instagram, from concept to composition, seems to be getting better and better."
December 06, 2012