Cardmobili Partners with Cards Unlimited for Dutch Market

Mon, 07/25/2011 - 6:37am
Cardmobili, creator of the world’s first mobile loyalty and membership cloud that connects consumers directly with brands, announces that it is to partner with Cards Unlimited B.V. in the Netherlands. Cards Unlimited, based in Cruquius, near Amsterdam, is a market leader in the production and mailing of personalised plastic cards for the loyalty, gift and banking markets. The development partnership will unite Cardmobili’s cloud-based services and cross-platform smartphone loyalty apps with Cards Unlimited’s extensive coverage of the Dutch market, currently involving the management of some 25 million cards per year.

Helena Leite, CEO of Cardmobili, commented:

“Cards Unlimited represents an ideal and very natural partner for us. The company has excellent reach into numerous major brands in the Netherlands market, including Dixons, Hunkemöller Europe and M&S Mode, and an unequalled insight into the requirements of Dutch merchants. By combining our resources, Cardmobili will contribute the expertise to create brand-specific loyalty and membership apps, backed by our cloud-based data handling services. Via our smartphone apps, merchants can benefit from an exciting direct-to-consumer channel for promotions and loyalty incentives, moving the loyalty experience onto a new level.”

Patrick van Etten, of Cards Unlimited B.V., outlined his company’s perspective:

“The partnership with Cardmobili strengthens our position as a leading and innovative company for the Dutch personalised-card market. It enables us to offer physical plastic cards for customers that prefer that route, and at the same time to develop the new cards-on-your-mobile market swiftly and efficiently. We therefore ensure our business covers both angles - maintaining our traditional physical-card market on one hand, while on the other we can capitalise on the growth area of mobile loyalty and membership services.”

More information about Cardmobili is available at

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