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Why Wait? New Eye-Fi Mobile X2 Card Gives Cameras the Power of Instant Uploads

Tue, 04/12/2011 - 8:22am
MOUNTAIN VIEW, Calif., /PRNewswire/ -- Eye-Fi Inc. today launched the Eye-Fi Mobile X2, a new 8GB wireless memory card empowering cameras around the world with immediate uploading capabilities. The Eye-Fi Mobile X2 provides instant uploads anywhere by wirelessly connecting the camera to a mobile device, such as a smartphone or tablet, and is available for $79.99.

"Direct Mode helps us bridge the gap between classic digital imaging and the exploding world of mobile devices," said Jef Holove, CEO of Eye-Fi. "With Direct Mode and our new Android and iOS apps, the pervasive connectivity of mobile is made available to existing cameras."

With the launch of the Eye-Fi Mobile X2, Eye-Fi will be releasing its Direct Mode and accompanying iOS and Android apps as free upgrades to all existing and new Eye-Fi X2 cards. With Direct Mode, users can enjoy the best of the devices they already own, namely the quality of digital cameras and the ubiquitous connectivity of their mobile devices.

The Eye-Fi card can now establish a direct connection to the mobile device by creating its own Wi-Fi network anywhere users capture memories, even if that is miles from a Wi-Fi hotspot. Whether they are hiking or at the beach, consumers can now send photos and videos directly from their digital camera to the Eye-Fi app on their smartphone or tablet, enabling them to back up, edit and share their memories in the moment.

Direct Mode benefits extend beyond device-to-device transfers. Whether users want to edit their memories using the myriad of apps on their mobile devices, back them up on their home computer, or save them in a private Eye-Fi account, they now have the flexibility and control of where, how and when the media is stored, edited and shared.

Eye-Fi Mobile X2 is available for pre-orders immediately on Amazon.com, and available at Apple and Best Buy stores nationwide for $79.99 on April 17, 2011. Direct Mode will be available as a free upgrade to all Eye-Fi X2 cards later this week, along with accompanying free mobile apps for iPhone, iPad and Android devices. The Eye-Fi Pro X2 will be reduced from $149.99 to $99.99 starting this month.

For more information, visit http://www.eye.fi/.

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