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Stop & Shop Goes Mobile with New Grocery Application

Mon, 03/28/2011 - 10:53am
QUINCY, Mass., /PRNewswire/ -- Stop & Shop today announced the launch of its first mobile application for iPhone® and Android™ devices. The new addition to its suite of digital offerings is the evolution of Stop & Shop's efforts to offer customers a variety of solutions to simplify the shopping experience. Customers are invited to download the mobile application for free at the App Store or Android Market.

"It's all about customer choice. Our goal is to give our shoppers options, and for those who enjoy technology, we think they will enjoy our new mobile application," said Mark McGowan, division president of Stop & Shop New England. "With mobile application downloads expected to jump 60 percent in the next three years(i), Stop & Shop is committed to keeping up with the latest technology. We're thrilled to take this next step and will be rolling out new and innovative features in the months ahead."

The mobile application syncs with customer loyalty cards, providing customers with access to their online accounts -- including checking for gas points, A+ School Rewards and personalized savings. Customers can access store circulars to check out every day savings on the go and also get directions to the nearest Stop & Shop.

Stop & Shop is committed to rolling out additional features to its mobile application that will continue its tradition of staying on the cutting edge of technology and convenience in a grocery store setting. The company also intends to conduct consumer testing to ensure that the digital application offers what customers are looking for in the latest offering of grocery shopping technology.

"Over the last decade, we've introduced self check-out aisles, deli kiosks, Weigh-It! scales and hand-held Scan-It! devices in an effort to take advantage of emerging trends to make grocery shopping easier," added Ron Onorato, division president of Stop & Shop New York Metro. "Our new mobile application is an extension of this customer promise and just the beginning of our new digital offerings."

To learn more about Stop & Shop's in-store digital offerings and latest mobile application, visit: http://www.stopandshop.com/.

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