Trilibis Mobile and Put Words in the Palm of Your Hand

Thu, 02/24/2011 - 9:01am
SAN MATEO, Calif., /PRNewswire/ -- Trilibis Mobile, a leading provider of mobile web technology and development solutions that enable companies to bring their brands to the mobile space, together with, today officially announced an enriched look for the mobile version of the popular website. With new mobile web-specific features and a streamlined user experience, places access to more than 1 million words at users' fingertips and offers fresh daily content, creating a total destination for word learning accessible anywhere, anytime.

A great tool for people of all ages, the mobile site now includes features such as the ability to toggle between a dictionary and thesaurus, a Word of the Day for broadening vocabulary, and translations from English to a wide range of languages ranging from Spanish to Chinese to Yiddish. For those interested in useful tips and fun facts, the Hot Word blog provides insights on a variety of subjects – from where the Green Bay Packers got the name "packers" to what fonts help readers better retain information.

"Having published popular applications on the iPhone and Android platforms, wanted to extend their app's award-winning user experience to the mobile web," said Ted Verani, SVP of Sales and Marketing of Trilibis Mobile. "In addition, was mindful of its broad customer base and wanted to offer useful and relevant language tools to all of its customers - regardless of what handset they owned."

To help take full advantage of the power and reach of the mobile web, Trilibis devised a tiered approach. The company grouped devices based on their capabilities and developed a unique user experience for each family of devices. The approach allowed Trilibis to take advantage of the latest web technologies, giving visitors to the mobile site an app-like feel on smartphones and superphones. Older Blackberry and feature phone users were not forgotten either – their mobile web experience includes access to most of functionality, packaged in a clean interface appropriate for their device.

  "We wanted to take our mobile web presence to the next level," stated Lisa Sullivan-Cross, General Manager of Mobile, "As Trilibis successfully created mobile web destinations for a number of prominent online brands, we turned to them to do the same for us. Since the launch, we have already seen a 20% increase in pageviews per visit."

Powered by the SmartPath® publishing platform,'s mobile site also includes Facebook and Twitter integrations, the ability to save favorite and recent words, and a sound pronunciation feature.


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