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For the First Time, Give the Gift of Kindle Books (No Kindle Required)

Fri, 11/19/2010 - 6:40am
SEATTLE -- (BUSINESS WIRE) -- Kindle is the most gifted item in the history of Amazon.com and millions of people around the world are reading Kindle Books on Kindle devices and free Kindle apps.

Beginning today, just in time for the holiday season, customers can give Kindle Books as gifts to anyone with an e-mail address—no Kindle required. Kindle Books can be read on Kindle devices and free Kindle reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices.

For more information or to give a Kindle Book as a gift, go to:

http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.amazon.com%2Fgivekindlebooks&esheet=6519068&lan=en-US&anchor=www.amazon.com%2Fgivekindlebooks&index=1&md5=11d31774d1e0a257a8a04c1adfc1c4ba

“We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift,” said Russ Grandinetti, vice president, Amazon Kindle. “We’re making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone – not just Kindle owners.”

To give a Kindle Book as a gift, customers simply choose a book in the Kindle Store, select “Give as a Gift” and send their gift to anyone with an email address.

Notifications of Kindle Books gifts are delivered instantly via e-mail and the recipient redeems the gift in the Kindle Store to read on any Kindle or free Kindle app.

Just in time for holiday gift-giving, Amazon editors’ picks for the best books of the year are:

1. “The Immortal Life of Henrietta Lacks” by Rebecca Skloot

2. “Faithful Place: A Novel” by Tana French

3. “Matterhorn: A Novel of the Vietnam War” by Karl Marlantes

4. “Unbroken: A World War II Story of Survival, Resilience, and Redemption” by Laura Hillenbrand

5. “The Warmth of Other Suns: The Epic Story of America’s Great Migration” by Isabel Wilkerson

6. “Freedom: A Novel” by Jonathan Franzen

7. “The Girl Who Kicked the Hornet’s Nest” by Stieg Larsson

8. “To the End of the Land” by David Grossman

9. “Just Kids” by Patti Smith

10. “The Big Short: Inside the Doomsday Machine” by Michael Lewis.

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