Advertisement
News
Advertisement

Mavenir Research Indicates 4G Services Critical for Monetization

Fri, 10/15/2010 - 6:37am
RICHARDSON, Texas, /PRNewswire/ -- Mavenir Systems, a leading provider of innovative mobile IMS convergence solutions, says research confirms that 4G Operators can gain a clear financial advantage by offering Voice, Video and Multimedia Messaging services together with 4G basic connectivity services.

According to research done by Heavy Reading and Wireless 20/20, the immediate launch of 4G Services will result in a tenfold increase in 10 year NP, a 50% increase in IRR and a 50% increase in ARPU over a data-only service strategy.

In today's competitive environment, 4G operators need to launch communication services to mitigate risk of losing subscriber loyalty and yielding services to third party, over-the-top providers like Skype and Google that do not contribute to operator revenues.

   The study also reveals that delaying the launch by just two years causes a NPV reduction of 20% and 10 years IRR reduction of 4% and an ARPU reduction of 7.9%.

  "We've surmised that this is the case and now we have quantifiable data that supports a rapid move by Mobile Operators," said Shubh Agarwal, Mavenir's Vice President of Marketing. "Proactively marketing and branding these converged communications services will also enrich the end user experience, offer greater differentiation, improve customer loyalty and reduce churn."

Mavenir solutions make it easy to launch IMS-based Voice over LTE (VoLTE), Mobile Video and Open Mobile Alliance (OMA) based Converged IP Messaging (CPM) services. Mavenir’s mOne Convergence Platform allows for rapid delivery of innovative services such as convergence of 4G communications services with 2G, 3G and Web Services such as Facebook and Twitter.

Berge Ayvazian, Senior Consultant, Heavy Reading, says "Heavy Reading recommends that 4G operators include an IP services platform to enable value-added voice, video communications and multimedia messaging services and monetize the full potential of any 4G network."

This model uses the Wireless 20/20 WiROI 4G tool, which will be available for viewing at 4G World in Chicago. If you're interested in more information, please contact mavenir@globalresultspr.com

Advertisement

Share this Story

X
You may login with either your assigned username or your e-mail address.
The password field is case sensitive.
Loading