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Sonic's Premium Entertainment Platform Continues to Expand Connected CE Device Reach

Wed, 09/15/2010 - 6:38am
NOVATO, Calif., /PRNewswire/ -- Sonic Solutions® announced that the RoxioNow™ premium entertainment platform has been selected by MStar Semiconductor, Inc. for inclusion in its advanced SoC solutions, which will be used in upcoming connected HDTVs. The integration will enable consumers to instantly stream a broad catalog of premium digital entertainment on next-generation devices from a range of manufacturers.

"Over-the-top entertainment has become a must-have feature for connected devices," said Joel Reboul, Senior Director of Internet TV, MStar. "With integrated support for services powered by RoxioNow, our SoC solutions combine the best in high-definition picture and audio performance with easy access to a vast library of entertainment delivered on demand via the web."

"Our collaboration with MStar, a major CE industry supplier, provides us with the opportunity to further expand our device reach and influence," said Mark Ely, Executive Vice President, Strategy, Sonic Solutions. "Sonic continues to build out a vast network of RoxioNow-compatible, connected electronics that deliver a far more flexible and convenient digital entertainment experience for consumers."

The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smartphones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers.

"Powered by RoxioNow™" stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through the RoxioNow online entertainment locker, the flexibility to playback content ordered on additional consumer electronics devices.

RoxioNow has been selected to power digital entertainment delivery for a range of companies including Best Buy, Blockbuster, Dell, HP, Lionsgate, and Sears/Kmart, and is available on a broad variety of consumer electronics devices.

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