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mGive Will Power Mobile Donations during 2010 Stand Up To Cancer (SU2C) Broadcast

Fri, 09/10/2010 - 6:46am
DENVER, /PRNewswire/ -- mGive announced that it has partnered with the Entertainment Industry Foundation and will power mobile donations during 2010's Stand Up To Cancer (SU2C) fundraising broadcast scheduled to air on primetime TV on September 10, 2010 at 8PM EDT & PDT / 7PM CT.

Viewers will be able to donate via a dedicated phone line, the web, or by texting "STAND" to 40202 to make a $10 mobile donation. Text message donations will be promoted with a call-to-action ticker on the bottom of the TV screen during the telecast and will be emphasized during on-screen performances.

"We are thrilled to work with mGive on this project," said Lisa Paulsen, President and CEO of the Entertainment Industry Foundation. "Their expertise, technical support, and understanding of the nonprofit world make them our ideal partners for a critical effort such as Stand Up To Cancer. They are a key resource for facilitating the public donation process, which allows every individual to help fund crucial research against cancer."

An extraordinary line-up of actors, musicians, athletes and journalists have banded together for SU2C, the groundbreaking initiative aimed at raising funds to accelerate innovative cancer research bringing new therapies to patients quickly.

The one-hour event will be simulcast live and commercial-free on ABC, CBS, FOX, NBC, Bio, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, mun2, Showtime, Smithsonian Channel, The Style Network, TV One, and VH1. This year's SU2C telecast will feature live performances by legendary recording artists and stars from film, television and sports, presenting content that provides viewers with insights into cancer. One hundred percent of all donations received from the public will go directly to cancer research.

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