Cashless Vending Solution Satisfies Atlanta Airport Travelers

Mon, 08/09/2010 - 8:18am
Apriva has announced that it is working with MWJ LLC, the operator of numerous food concessions at the Atlanta Hartsfield International Airport, to manage a cashless vending solution at 48 vending machines throughout the airport’s concourses. The machines offer travelers an array of food and beverage items, such as Coca-Cola products, along with ice cream and packaged snacks.

“We operate in an environment where long concession lines and harried, time-pressed customers are the norm,” explains Casandra Harmon, MWJ’s director of operations. “Many times, passengers do not have the coins or bills required to make purchases at cash-only vending machines. Our cashless vending initiative allows us to better serve customers by giving them the convenience of paying by card if they choose and avoid the long lines of food courts between flights. Not only does it offer a benefit to our passengers, cashless has helped grow our sales by some 18 per cent - a staggering number within our industry.”

An end-to-end solution, Apriva Vend gives operators the ability to cost-effectively integrate cashless vending into their operations. The comprehensive services incorporate system hardware and software, wireless connectivity, reporting capabilities, and integration with leading payment processors and financial institutions. Apriva Vend also includes participation in Apriva’s “Cashless Coach” program, providing operators with ongoing guidance and support to ensure peak performance.

According to Harmon, MWJ has witnessed steady growth in the usage of card-based payments. In 2008, MWJ reported that some 10 per cent of all vending machine sales were cashless. In 2010, MWJ has seen that figure rise to 18 percent. Harmon feels that the growth in credit card sales has helped MWJ maintain a steady bottom line, even in a down economy.

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