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Bracketron Launches New Mobile Tagging Marketing Initiative

Mon, 08/16/2010 - 6:51am
MINNEAPOLIS, Aug. 11 /PRNewswire/ -- Bracketron launched a new marketing campaign featuring Microsoft Tag - a breakthrough technology that allows users instant access to online content with the simple scan of a barcode using their smartphone.

Initially, Bracketron is using tagging to connect users with product videos that they can instantly view directly on their phones while in a retail store, at a tradeshow or while viewing a print advertisement or brochure. Users will be required to download the free application from the MicrosoftTag site (http://tag.microsoft.com/) or iTunes in order to scan the barcode.

"We are very excited about the potential of mobile tagging technology as an innovative new way to market and sell our products, particularly in the retail environment," said Mark Mandel, Executive Vice President. "Tagging offers a unique new way to bridge offline and online mediums, and we think it makes a lot of sense for our business and our customers."

At present, Bracketron is the only known manufacturer in the mobile mounting space leveraging this new technology, and an early adopter within the consumer electronics industry at large.

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