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Teradata and ESRI Offer Customers Advanced Geospatial Intelligence

Thu, 07/15/2010 - 7:17am
  SAN DIEGO and REDLANDS, Calif., /PRNewswire/ -- Teradata Corporation and ESRI announced that their new relationship will enable customers to integrate business and geospatial data in a single database, perform advanced analytics and deliver geospatial intelligence to business users to improve decision-making.

"The unique combination of geospatial power from ESRI and the marketing-leading Teradata database engine offers customers a new, advanced ability to solve business problems," said Randy Lea, vice president, Teradata product and service marketing. "The new partnership makes it possible for customers to gain a business advantage by maximizing how they leverage geospatial and business information."

For example, a retailer wants to target new high-value customers to increase sales in all of their 200 stores; however, each store has a diverse customer base. Using Teradata, the retailer can analyze all the shoppers in each of the 200 stores to identify their best customers based on shopping patterns and other transactional data. This intelligence is valuable, but it is more powerful with the addition of the geographical-based data.

Working with ESRI, companies can add "drive-time" and "lifestyle" customer segments to the analysis. This resulting geospatial intelligence can then be used to support targeted marketing campaigns directed at profitable customers.

"The partnership between ESRI and Teradata combines sophisticated spatial analytics and visualization with high performance and event processing to deliver real-time spatial analytics," said David Sonnen, senior analyst for Spatial Information, IDC. "The new capabilities allow retail, telecommunication, utilities, transportation and government agencies to manage and analyze millions of records of data on a national scale at speeds that have not been achieved in the past."

Teradata supports various geospatial types of data like points on a map, lines, and polygons.  It can perform over 60 geospatial analytic functions within its scaleable, high performance database.  It is enhanced by the ESRI industry-leading spatial data creation, visualization, advanced analytics, and spatial collaboration tools to provide Teradata customers with unprecedented capabilities to exploit the spatial data within their data warehouse.

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