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TI launches of a complete portfolio of TI-developed digital media software with published pricing for the mass market. Optimized for TI’s portfolio of digital signal processor (DSP) and systems-on-chip (SoC) platforms, TI’s productized digital media software, includes encoders, decoders and other algorithms, which can be integrated into product designs to reduce development cost, risk and years in engineering time, with full support from TI’s Authorized Software Providers (ASPs). TI’s new productized digital media software offering is comprised of a complete portfolio of audio, video and voice software including up to MPEG-4 720p HD encode/decode and Windows Media Audio encode/decode. Current digital media software offerings support TI’s DaVinci™ processors, as well as TI’s TMS320C6000™ and TMS320C5000™ DSP platforms, and will be extended to new TI platforms as they are introduced to the market.

Texas Instruments