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Touch Automation exclusively uses UPM Raflatac RFID tags to optimize key supply chain and consumer processes. Found in more than 1,000 grocery stores and other retailing locations across the USA, Touch Automation's systems provide consumers with an easy, convenient means to rent or purchase entertainment CDs and DVDs, while reducing the threat of theft and shrinkage. Touch Automation's merchandising systems also enable retailers to capitalize on the growing DVD self-service kiosk market, a segment which is expected to exceed USD 3 billion in annual sales by 2009. Multiple system configurations, which hold between 550 and 3,500 units of inventory, are engineered and built with state-of-the-art technology including advanced robotics, wireless WANs and RFID-tagged merchandise to provide near-real-time insights into the availability and financial performance of each system, as well as its inventory.

Touch Automation uses UPM Raflatac's Rafsec BullsEye tag, a round HF CD/DVD RFID tag with read-write capacity, to streamline critical inventory management processes. Each BullsEye tag is encoded with CD and DVD stock-keeping unit (SKU) information and other metadata. No personal consumer data is written to the tags. Tags are prepared generically so that RFID-tagged merchandise can be shipped to any system located within retailers' enterprises. Using RFID enables retailers and Touch Automation to monitor and validate rentals, returns and purchases, while assessing inventory to fine tune stocking processes for higher revenue per system.

The BullsEye's multi-orientation readability and outstanding performance in metal environments enables Touch Automation's system robotics to read and validate products regardless of their placement within the system or their rental case orientation. Customers also have the option of returning rental merchandise to any of the retailer's self-service systems.


Wireless Design & Development