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Mobile Complete announces that it has given the industry a means to redefine the mobile consumer experience with the recent launch of its Consumer Experience Management Suite (CEMS) at CTIA Wireless. CEMS is an extendible Web-based platform designed to improve the end-to-end mobile consumer lifecycle from the pre-purchase stage all the way through the post-purchase stage. With CEMS, end-users, customer care representatives and sales representatives can go online and “test drive” handsets, mobile applications and mobile services for an interactive try-before-you-buy experience before a purchase, or for self-service education, training and support after a purchase.

CEMS is built on Mobile Complete’s patent-pending Direct-to-Device™ technology, which enables full over-the-Internet interaction with actual physical handsets connected to live networks.


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