Broadband-Enabled Televisions to Reach 162 Million by 2011
A surge in the availability of high-quality Web-based video content and the proliferation of solutions that network-enabled TVs will usher in a new wave of television viewing, one defined less by walled garden PayTV operators and more by open access and a variety of highly-specialized niche content.
According to Broadband Video: Redefining the Television Experience, the Diffusion Group’s latest report on IP media, the number of broadband-enabled TVs those capable of directly or indirectly receiving broadband video content — is expected to exceed 162 million households globally by 2011
"It is fair to say that the democratization of video delivery is officially underway, noted Colin Dixon, senior analyst and author of the report.
Dixon mentions five factors which in combination are creating a "tipping point" for broadband TV including: the widespread adoption of broadband internet service; the expanding variety of video content available on the internet; the introduction and push of solutions intended to enable Internet video viewing on the TV; the entry of top-tier content producers into the Internet marketplace; and the move from short-form "snack" internet video content to full-length TV programming and movies.
The impact of these trends remains lost on the vast majority of video entities. As Dixon states, "While the subject of Internet video is on everyone’s tongue, very few have a full understanding of how Internet-based video will impact the traditional TV business. In many cases, consumers will simply use a proxy to enable an Internet-to-TV connection — that is, instead of having a modem embedded in the TV which connects directly to a broadband service, consumers will use an Internet television adapter, iTVA or hybrid set-top box to access Web-based video content.
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