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5 Reasons QR Code Marketing Is Broken (and How to Fix It)

May 18, 2012 5:54 am | Comments

For years now, marketers, businesses and, well, everybody have touted QR codes as the next big thing. That’s largely because QR codes offered a glimmer of the future, a way to bring physical interactions into the much more malleable (and trackable) digital space. But despite the overwhelming push by marketers to stick a QR code on anything they are publishing, marketing, and eating (yes, eating), there’s been increasing skepticism about its real-world use.


Success for Broadband-IP&TV Asia 2012

May 17, 2012 5:39 am | Comments

Broadband-IP&TV Asia 2012 has been hailed a huge success, with well over 1,000 visitors attending the event in Kuala Lumpur, Malaysia this week. With a focus on delivering growth in an evolving ecosystem and enhancing the customer experience for the connected consumer, Broadband-IP&TV Asia affirmed its position as the most comprehensive event ever delivered in the region.


KINECTed Network Attached Storage (NAS) Offering

May 17, 2012 5:36 am | Comments

ViaWest announces the addition of a Network Attached Storage (NAS) product, delivered in partnership with industry leader, NetApp. Addressing the need of its clients for flexible storage options, ViaWest launches this new NAS product as part of its KINECTed Storage family, which also includes a high-performance Storage Area Network (SAN) offering.


Scientists Generate Electricity from Viruses

May 17, 2012 5:27 am | Comments

Imagine charging your phone as you walk, thanks to a paper-thin generator embedded in the sole of your shoe. This futuristic scenario is now a little closer to reality. Scientists from the U.S. Department of Energy's Lawrence Berkeley National Laboratory (Berkeley Lab) have developed a way to generate power using harmless viruses that convert mechanical energy into electricity.


Black Solar Cells Have Lowest Reflectance for Silicon Solar Cells

May 17, 2012 5:23 am | Comments

  Scientists at Natcore Technology Inc using simple liquid bath processes, have created a black surface on a silicon wafer with an average reflectance in the visible and near-infrared region of the solar spectrum of 0.3%, making it the "blackest" silicon solar cell surface ever recorded. Compared with standard production cells now available, this represents a tenfold reduction in reflectance over that portion of the spectrum, which is the source of about 80% of the usable power that can be drawn from sunlight.


In-Flight Calling: Coming Soon to an Airplane Near You

May 16, 2012 6:55 am | Comments

Hitting the friendly skies doesn’t necessarily mean you can’t make a mobile phone call — at least if you’re flying on one of Virgin’s new Airbus A330 planes. The airline plans to make in-flight calling available first on its flight from London to New York. By the end of the year, in-flight calling will be available on 17 planes and at least 10 routes.


How Wearable Computers Could Make Us Healthier

May 16, 2012 6:44 am | Comments

The last time your doctor asked how much you exercise, did you tell the truth? Do you even really know the truth—not just how many visits to the gym you’ve made this month, but how many hours you sit or how many calories you burn in a day? What if your doctor had already received the information from a tiny device built into your cellphone, wallet, or undershirt? Sonny Vu believes a device like this could fundamentally change health care.


Thousands of Butts Were Analyzed to Create This Lightweight Chair

May 16, 2012 6:36 am | Comments

German designers placed a high-tech, sensor-equipped chair in the middle of a palazzo in Milan last month to record stress points on the backsides of thousands of people. The goal? To determine how to design a lightweight and efficient chair that’s sturdy enough to support a wide variety of users. When someone sat in the chair, monitors recorded data and processed it with an “algorithm that determines the most structurally efficient version of the chair,” according to the blog Co.


AWR Announces Slate of Activities for IMS 2012

May 15, 2012 11:12 am | Comments

AWR Corporation once again takes a leadership position at the International Microwave Symposium (IMS) 2012 with a full slate of AWR 2011 software demonstrations, MicroApps presentations and panel, and its renowned Customer Appreciation Party. IMS 2012 takes place from June 17 to 22 in Montréal, Canada.


Lemos International Co. Inc. Has Been Appointed Distributor For AXSEM RF ICs

May 15, 2012 10:39 am | Comments

AXSEM produces a wide range of RF transceivers/receivers/transmitters which are commonly used in the bands below 1 GHz. AXSEM transceivers are known for excellent sensitivity, and very efficient power amplifiers. Typical sensitivities are in the range of -110 dBm to -126 dBm for 1.2 kbps (narrow-band or general-purpose).


IMS2012 Focuses on the Future with 51 Doctorate Student Sponsorships

May 15, 2012 10:28 am | Comments

Fifty one doctorate students from 12 countries will receive sponsorships to attend the IEEE MTT-S 2012 International Microwave Symposium (IMS2012) June 17-22, 2012 in Montréal. The program is part of a new initiative established and sponsored by the IEEE MTT-S Administrative Committee (ADCOM) specifically targeted toward students who have not previously attended IMS to increase their education in RF and microwave engineering.


Linx Technologies Begins Shipping Radiotronix Product Lines

May 15, 2012 6:57 am | Comments

Linx Technologies has started shipping the product lines it acquired from Radiotronix. The first products shipped in limited quantities are the TRM-915-DTS (formerly the Wi.232DTS-R), TRM-868-EUR (formerly the Wi.232EUR-R) and the TRM-915-R250 (formerly the Wi.232FHSS-250-R). In late May, Linx will start shipping the DP1203 modules as well as recertified versions of the DTS, EUR and R250 modules.


Why IT Departments Should Let Employees Use Their Own Devices

May 15, 2012 5:30 am | Comments

It’s surprising to hear that there’s still any debate as to whether companies should allow employees to use their personal mobile devices at work. It’s particularly perplexing when IT leaders are the ones who reject the idea. That’s because the statistics are overwhelmingly on the side of bringing your own devices to work, also known as BYOD.


Infinite Power Solutions Raises $10M in Series D Financing

May 15, 2012 5:12 am | Comments

Infinite Power Solutions, Inc. (IPS) announced that it has successfullycompleted a $10M Series D financing. The funds will be used to expand IPS’ manufacturing capacity in response to growing customer demand, to complete the build out of its global sales channels and to further support advanced research and development of its eco-friendly THINERGY® solid-state rechargeable Micro-Energy Cell (MEC) products.


Floating Robots Use GPS-enabled Smartphones to Track Water Flow

May 14, 2012 10:32 am | by UC Berkeley researchers retrieve floating robots in a field experiment on the Sacramento River. (Photo by Roy Kaltschmidt, Lawrence Berkeley National Laboratory) | Comments

A fleet of 100 floating robots took a trip down the Sacramento River today (Wednesday, May 9) in a field test organized by engineers at the University of California, Berkeley. The smartphone-equipped floating robots demonstrated the next generation of water monitoring technology, promising to transform the way government agencies monitor one of the state’s most precious resources.



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